About
About Ready for Air
Last updated November 2026. Published by Cydney Mar.
Ready for Air is published by Cydney Mar, a Montreal Product Development Strategist who sold her own collections on QVC for 15+ years in 8 countries. The site exists to give founders a practical playbook for TV shopping channel selling, drawn from that experience.
Who publishes Ready for Air?
Cydney Mar publishes Ready for Air. It is one of a small number of websites she publishes, and it focuses on one angle of her work: helping founders prepare products for TV shopping channels. Her main business website is cydneymar.com, where she describes her full product development and strategy services.
Because the business that publishes this site is the business it describes, nothing here is presented as independent. The guidance reflects Cydney Mar’s own experience and views.
About Cydney Mar
Cydney Mar has been designing and building product for more than 45 years. She was an award-winning designer in New York in the late 1970s, designed Cirque du Soleil’s first Boutique Collection, and led design for Edwin Jeans in North America. For 15+ years she sold her own collections on QVC in 8 countries, with more than 800 hours of live television.
Before fashion, she competed as a national-level figure skater until an accident ended that career. A later illness led to her second company, Cydney Mar Wellness, a range of vitamins made in Canada. She is Nlaka’pamux, and runs Cydney Mar Consulting, an Indigenous-owned and woman-owned product development firm in Montreal. She has served as an expert advisor to StartUp Canada and EDC.
By the numbers
- in global retail, TV and DTC product sales
- $300M+
- in global retail, TV and DTC product sales
- hours of live television
- 800+
- hours of live television
- years selling her own collections on QVC
- 15+
- years selling her own collections on QVC
- countries on air
- 8
- countries on air
- years designing and building product
- 45+
- years designing and building product
Figures as stated by Cydney Mar on her own website and speaker materials, as of November 2026. They describe her career, not a promise of any result.
Why this site exists
Founders who want to sell on TV often find scattered advice about submission forms, and very little about the work that decides the outcome: product readiness, presentation, packaging and inventory. Ready for Air puts that work in one place, in the order it happens, and connects it to the Concept-to-Reality Pathway Cydney uses with founders.
How the guidance is formed is explained on the methodology page. To discuss your product, use the contact page on cydneymar.com.
Questions founders ask
Who is Cydney Mar?
Cydney Mar is a Product Development Strategist based in Montreal with 45+ years designing and building product and over $300 million in global retail, TV and DTC sales. She sold her own collections on QVC for 15+ years in 8 countries, with more than 800 hours of live television, and designed Cirque du Soleil’s first Boutique Collection.
Is Cydney Mar a product development consultant?
Yes. Cydney Mar works as a product development strategist and consultant, providing production-ready tech packs, sampling, sourcing, costing and production readiness, alongside business strategy, pricing and path-to-market planning. Her firm, Cydney Mar Consulting, is an Indigenous-owned product development firm based in Montreal.
How do I contact Cydney Mar?
Use the contact page on her main website, cydneymar.com, to reach Cydney about your product idea or project. The contact page lists the ways to connect, including booking a call. Tell her what your product is, what stage you have reached, and whether you are considering retail, direct-to-consumer or TV.
Does Cydney work with founders outside Canada?
Cydney is based in Montreal and works with clients worldwide, according to her company description, and her TV career alone spanned 8 countries. Contact her through cydneymar.com to discuss where you are based and what your project involves, so you can confirm the right way to work together.
Does Cydney Mar publish prices for her program?
No prices for the Concept-to-Reality Pathway are stated on this site. The best way to learn what working together would involve is to contact Cydney through her main website and describe your product, the stage you have reached, and the launch path you are considering: retail, direct-to-consumer, TV, or a mix.